T –Tender-hearted
Strong in spirit, soft in love. I lead with empathy, affection, and a full heart.
O – Overcomer
You rise above your past, fears, or challenges to be the father they need, every single day.
U – Understanding
You listen with patience and lead with empathy.
G – Grounded
You lead with calm and consistency. You’re the foundation when everything else feels chaotic
H – Heroic
In their eyes, you’re unstoppable. You’re not perfect, but you never stop trying.
T –Tender-hearted
Strong in spirit, soft in love. I lead with empathy, affection, and a full heart.
O – Overcomer
You rise above your past, fears, or challenges to be the father they need, every single day.
U – Understanding
You listen with patience and lead with empathy.
G – Grounded
You lead with calm and consistency. You’re the foundation when everything else feels chaotic
H – Heroic
In their eyes, you’re unstoppable. You’re not perfect, but you never stop trying.
T –Tender-hearted
Strong in spirit, soft in love. I lead with empathy, affection, and a full heart.
O – Overcomer
You rise above your past, fears, or challenges to be the father they need, every single day.
U – Understanding
You listen with patience and lead with empathy.
G – Grounded
You lead with calm and consistency. You’re the foundation when everything else feels chaotic
H – Heroic
In their eyes, you’re unstoppable. You’re not perfect, but you never stop trying.
T –Tender-hearted
Strong in spirit, soft in love. I lead with empathy, affection, and a full heart.
O – Overcomer
You rise above your past, fears, or challenges to be the father they need, every single day.
U – Understanding
You listen with patience and lead with empathy.
G – Grounded
You lead with calm and consistency. You’re the foundation when everything else feels chaotic
H – Heroic
In their eyes, you’re unstoppable. You’re not perfect, but you never stop trying.
Father First. Creator Always
Ra’Shun Roper created TOUGH to redefine what strength looks like in fatherhood. As a proud girl dad, he saw firsthand the power of being present, emotionally grounded, and intentional. But what started as a message for girl dads quickly evolved into a mission for all fathers,because real toughness isn’t about being hard, it’s about showing up with heart.
TOUGH was built for the dads who lead with love, rise above adversity, stay grounded in chaos, and keep trying, no matter what. Whether you’re raising daughters, sons, or both, this brand honors the quiet strength, everyday heroism, and legacy-minded leadership that define today’s fatherhood.